I was tasked to create a hypothetical snack brand and create branding and marketing materials. Magic Snacks was my idea for a fun, eye-catching brand with viral potential. The overall branding used magic motifs including top hats and magic wands. The content posted across social channels included bright and comical ideas involving the magic chip mascot. I designed vibrant packaging with unique flavors to create separation from typical snack brands. Below are links to the social media pages and some examples of the content I created.